Media Buyer Journey
Your complete roadmap from account close through ongoing management. New account setup flow and daily operational rhythm.
New Account Setup
Post-close workflow — from strategist handoff to launch day
Setup Pipeline
Once the marketing strategist team completes onboarding, you'll have 90-95% of what you need to get the account set up. This is your starting point — the strategist has already collected logins, brand assets, and aligned on expectations with the client.
Deliverables
Receive completed onboarding packet from marketing strategist
Review all collected assets, logins, and brand materials
Confirm you have access to everything needed to begin
Identify the remaining 5-10% of info still needed and request it
Outcome
You have 90-95% of everything needed to start building the account.
Ongoing Account Management
Daily operational rhythm for existing accounts
Check every account daily. This is non-negotiable. You need to know if ads are live, if they're functioning, and if anything is off before the client notices.
Daily Tasks
Verify all ads are live and delivering
Check that ads are functioning properly (no errors, disapprovals, or spend issues)
Review key metrics: spend, CPL, CTR, relevance scores
Flag any accounts that need immediate attention
Media Buyer Rhythm
New accounts follow a clear pipeline: Strategist Handoff → Write Copy → Get Access → Build Campaigns → Setup Automations → Launch Day After Kick-Off. Once live, every account gets a daily audit. Ads stay live, requests get handled same-day, the master list stays current, and new First Choice Framework content gets turned into campaigns as it arrives.