Kick-Off Syllabus
High-level overview of what's ahead. Use this on the kick-off call to set expectations for the engagement.
What to Expect
The structure of our engagement over the coming weeks
Over the next 6 weeks, we're going to build out a complete content system for your dealership. This isn't about creating polished commercials — it's about building a library of authentic, trust-building content that works for you 24/7.
Each week has a specific theme and builds on the last. By the end, you'll have a fully operational system that turns every piece of content you create into an ad that follows warm leads until they buy.
Your Role
Film content when assigned, hit deadlines, and come to every call prepared. We keep it simple — phone camera, real stories, authentic over polished.
Our Role
We guide the strategy, tell you exactly what to film, turn every piece of content into targeted ads, and hold the system accountable week over week.
The Calls
Weekly calls keep everything on track. Every call reviews content delivery, checks performance, and assigns what's next. No call is wasted.
6-Week Overview
What each week focuses on — the full picture at a glance
Foundation & First Assignments
We set the foundation for your content engine. You'll get your first content assignments and learn exactly how the content-to-ad pipeline works.
What to Expect
You'll receive your first content assignments with clear deadlines. The content-to-ad pipeline gets explained so you know exactly where everything goes.
First Content Collection
Your first round of content comes in and we prove the system works. You film it, we turn it into ads — fast.
What to Expect
Content delivery becomes a standing agenda item on every call. If content doesn't arrive, we address it immediately.
Financing & Process Content
We go deeper — creating content that answers buyer questions about financing, the buying process, and what to expect before they ever have to ask.
What to Expect
Your content library starts building real depth. Early ad performance gets shared so you can see the results in real time.
Objection Handling & Team Content
We tackle the doubts that prevent buyers from acting — credit concerns, down payments, pricing transparency — plus put real faces behind the dealership.
What to Expect
Your content library should be at 5+ assets. Trust-building ads are gaining real traction with your audience.
Full System Activation
The retargeting system fully turns on. Every warm lead now sees trust-building content from your dealership automatically, 24/7.
What to Expect
Step 2 of the system is fully operational. We review all content performance and close any remaining gaps.
Ongoing Rhythm Locked In
We shift from building the library to feeding the machine. The ongoing standard is set: fresh content keeps the system effective and trust compounding.
What to Expect
You'll have a clear ongoing content rhythm and a plan for next month. The system runs continuously from here.
The System at a Glance
How the three steps work together
Quick Close Method
Converting leads who are ready to buy now
First Choice Framework
Building trust with warm leads through content
Lead Revival System
Re-engaging leads who went cold
The content you create powers Step 2 — and that's what we'll be building together over the next 6 weeks.
Kick-Off Reminder
This is a partnership. We bring the strategy, the system, and the ads. You bring the content and the commitment. Every week we show up, review progress, assign what's next, and keep the machine running. The dealers who execute on content are the ones who see results compound week after week.